Andes Sub-Brand

A COMBINATION OF ASSETS, RANGING FROM LOGO DESIGN TO PRODUCT DESIGNS AND MOCKUPS. THIS PROJECT CREATES A COHESIVE BRAND IDENTIFY FOR ANDES, THE SUB-BRAND GEARED TOWARDS THE YOUNGER DEMOGRAPHIC OF PATAGONIA'S CLIENTELE. AT IT'S CORE, THE AIM OF THIS BRAND IS TO ENCOURAGE KIDS TO GET OUTSIDE AND EXPLORE. WITH BRIGHT, PLAYFUL BRANDING THAT ALIGNS WITH PATAGONIA'S THE BRAND CAN STAND ON IT'S OWN WHILE STILL GARNERING ATTENTION FROM INDIVIDUALS WHO ARE LOYAL CUSTOMERS OR NEW ONES ALL TOGETHER. SIMILAR MOTIFS FROM THE PARENT BRAND ARE USED BUT WITH A TWIST TO ALL FOR OVERARCHING UNITY BETWEEN THEM AND ANDES. THIS BRAND WAS CREATED FROM THE GROUND UP. ANYTHING RANGING FROM MOODBOARDS, TYPEFACE PAIRINGS, LOGO DESIGNS, AND MOCKUPS WERE DEVELOPED WITH THE INTENTION FOR THEM TO BE ONE COHESIVE UNIT THAT COULD BE PITCHED TO A BOARD AT ANY GIVEN TIME. SOFTWARES USED: PHOTOSHOP, ILLUSTRATOR, INDESIGN, LIGHTROOM, PROCREATE IMAGE CREDITS: UNSPLASH, ADOBE STOCK, AND MANGO.